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Make Sure Your Listing Syndicates to the Internet
Posted by Chris Peterson on Friday, May 31, 2019 at 8:25 AM
Categories: Training
Getting your listing to the internet.

The way that a listing can be syndicated to many sites starts with the data entered in Paragon. The Designated Broker chooses the sites to which the listings from that office will be syndicated. But, the listing agent can choose how their listing will be handled.

There are four fields that dictate what will happen to a listing once it has been added to Paragon. They are:
  • Internet Include
  • Internet  Address Display
  • Display Comments
  • Display AVM

 

Internet Include: Indicates if the listing will go to the internet (to sites OTHER than Paragon) This is Listing Syndication, brokers determine which sites their listings will appear on.

Internet Address Display: Indicates if the property address will be displayed on the internet when the listing is syndicated to other sites.

Display Comments: Indicates if when the listing is syndicated to a site where the consumer logs into an agent or broker site, that comments can be shared between the consumer and the agent/ broker providing the site. 

Display AVM: An AVM is an automated valuation model. This indicates if when the listing is syndicated to a site where the consumer logs into an agent or broker site, that the agent / broker site can use this listing in an AVM (like a CMA).

Some sites that syndicate listings will not display listings that mark no to any or all of these fields. For example; Zillow will not display listings that don't allow AVMs.

If you have any questions contact us here at IMLS or leave a comment below.

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